Basic Understanding Most people understand Search Engine Optimization or SEO as a way to increase the traffic on their site. A better understanding of SEO is the process of optimizing your content in order to be easier to find by potential visitors who are looking for the information you have published or the service you provide. In other words,...

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs...